For some businesses owners their logo has deep personal meaning, so when the owner of Bug Light Bookkeeping asked me to redesign her logo, I wanted to make sure I honored its legacy while also giving Cathy an updated visual identity that could scale with her business into the future.

Swooshes. You’ve seen them everywhere. A random design element inserted above, below, or encircling a corporate logo. Do they add any value to your brand message?

Developing a mission statement for your organization doesn’t have to be an impossible or intimidating task. But it does require time and effort. And sometimes it requires a helpful guide, like me.

Your brand has many touch points, but one of the most persistent ones is your email signature. Here are some tips on how to keep it short, concise, and effective.

You’re probably sitting on a hoard of gold right now in the form of client testimonials. And the time to spend is now! Here’s how to leverage this important marketing tool and spread the value of your brand.

The next time you’re asked who your perfect client is, tell them it’s someone who paid $105 for a $10 repair and was grateful for it.

A Unique Value Proposition (UVP) is an essential part of your brand and marketing strategy. Without a compelling UVP, you’re marketing to everyone and attracting no one.

If you’re using quarantine-imposed downtime to polish up your branding or rework your marketing strategy perhaps it's time to step away from the screen and sit down with a pencil and paper.

There’s a storm right now called the Corona pandemic but it will pass eventually and there are opportunities on the other side. Now is the time to plan for those opportunities by focusing on your brand message so, in the spirit of love, I’m offering free strategy help.

Despite most graphic designers needing a healthy dose of humility, design can play a role in communicating important (and sometimes complex) information which can save lives.

You don’t develop a visual brand because you want to make something beautiful. You build it to communicate a message.

Core values are not supposed to be a list of dead nouns painted on a wall. They are calls-to-action for your employees and an emotional point of connection for your customers. Values are verbs.