I had never heard of a multipotentialite until a week ago. Now I realize that am I one. And you could be, too.

If your brand is comprised of a $50 logo and some cheap businesses cards from an online vendor, you don’t really have a brand.

In order to discover your true brand you need to develop the three different components that comprise it: the message, the face, and the voice.

Some entrepreneurs will buy a $25 logo from an online catalog to represent their brand. Your brand speaks about who you are and the value you bring to the world, so it’s worth more than a cheap pair of sneakers, right?

I hesitated to incorporate the pirate side into my brand for over a year. It took a catalyst (literally) and a lot of coaxing to help me overcome my fear and embrace the pirate.

A little humility goes a long way, especially when it comes to dealing with difficult clients, unfamiliar situations, and my own incompetence.

Your logo is the face of your company and also provides a clue to what it might be like to use your company’s services. Here's the story of how I (literally) designed a face for a friend of mine’s photography business.

Awards are great. But they don’t mean a thing if your website confuses and frustrates visitors. I’ve reviewed three award-winning sites to see if they pass my simple UX test.

Every company has a brand, whether they know it or not. It’s the experience their clients have with their product or service — good, bad, or otherwise. But it's not always self-evident.

Inserting your brand's personality into the details of your design can help you connect to your audience at an emotional level. It's a bridge between transactional and relational marketing.

Don’t make your audience work hard to understand the message of your design. It’s always better to be clear rather than clever.

Good design is a worthwhile investment for any business or organization because it has the ability to communicate in a clear, consistent and compelling way.