Build-it-yourself web platforms like Squarespace and Wix promise that you can build a beautiful and dynamic website in a single afternoon; which is only half the truth.

I see bad design everywhere: diner menus, building signage, websites, corporate logos, direct-mail flyers. And when I spot it I can’t help but think about how it could be improved. 

Despite the many advantages of custom photography, it’s not a sin to use stock photography on your website as long as you follow these few simple rules.